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Press Release
Transactional Email Webinar to Be Presented by StrongMail and MarketingSherpa
Attendees to hear new 2007 consumer research and practical tips for developing a successful marketing program for service-based email
Redwood City , Calif., February 13, 2007 – StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that it will co-present a webinar with research firm MarketingSherpa entitled "Transactional Email: New 2007 Research and Practical Tips." The free webinar will be held on February 20, 2007 at 11:00 a.m. PT / 2:00 p.m. ET.
The interactive discussion will debut new 2007 research conducted by MarketingSherpa that surveys consumer attitudes towards marketing and transactional email. MarketingSherpa research director Stefan Tornquist will present key findings from the survey, and StrongMail executive and industry thought leader Dave Lewis will offer practical tips for implementing a successful marketing program for transactional email.
In addition to the research, attendees will learn real-world benefits of adding marketing and branding to transactional email. Furthermore, the webinar will present the prerequisites for implementing an effective transactional email marketing program, as well as CAN-SPAM considerations and other tips.
Who: Dave Lewis, vice president of market development for StrongMail Systems, Inc.
Stefan Tornquist, research director for MarketingSherpa
When: Tuesday, February 20, 2007 at 11:00 a.m. PT / 2:00 p.m. ET
Where: Please register by visiting: www.strongmail.com/webinars/transactional
Media Contact:
Ayanna Anderson
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.
About MarketingSherpa
MarketingSherpa is a research firm publishing case studies and benchmark data for marketers in corporate America. 237,000 marketing professionals read MarketingSherpa each week. 60% of our readers are business-to-business specialists, making us the highest circulation B-to-B marketing information publisher in the world. The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa's content. In addition to research publications and 25+ virtual events per year, the firm also organizes three annual in-person Summits: - Business-to-Business Demand Generation Summits (East Coast & West Coast) - Online Subscription Business Summit (NYC) - Email Marketing Summit & Expo. Founded in 2000, MarketingSherpa is a woman-owned company and a Microsoft Preferred Vendor. The firm is headquartered in Warren, Rhode Island.