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Email Metrics and Bounce Management Webinar to Be Presented by StrongMail, Pivotal Veracity and the Email Experience Council
Industry experts to review new research and discuss solutions to overcome challenges presented by non-standardized email metrics and bounce management
Redwood City, Calif., March 19, 2007 – StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced an upcoming webinar entitled "Focus: Email Metrics and Bounce Management" that will be co-presented with deliverability service provider Pivotal Veracity and professional organization the Email Experience Council (ecc). The free webinar will be held on March 27, 2007 at 10:00 a.m. PT / 1:00 p.m. ET.
The interactive webinar will review key findings from new 2007 research conducted by the ecc Deliverability Roundtable that highlight the challenges presented by non-standardized bounce metrics, bounce data and bounce management. More importantly, the survey project co-chairs, Dave Lewis of StrongMail Systems and Deirdre Baird of Pivotal Veracity, will present best practices and solutions for overcoming these challenges. eec founder Jeanniey Mullen will moderate the discussion.
Who: Dave Lewis, vice president of market development, StrongMail Systems
Deirdre Baird, eec deliverability roundtable chair / CEO, Pivotal Veracity
Jeanniey Mullen, eec founder / senior director of email marketing, OgilvyOne
When: Tuesday, March 27, 2007 at 10:00 a.m. PT / 1:00 p.m. ET
Where: Please register by visiting: www.strongmail.com/webinars/metrics
Media Contact:
Ayanna Anderson
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.
About Pivotal Veracity, LLC
Founded in 2003, Pivotal Veracity, www.pivotalveracity.com, is privately-funded and profitable. Pivotal Veracity provides its valued clients with award-winning solutions and professional services for optimizing the inbox deliverability, email reputation, and rendering of their email communications. Renowned for continuous innovation and an unwavering commitment to the highest level of service, Pivotal Veracity is the DSP of choice for the world’s top agencies, ESPs, and large enterprises all of whom rely upon Pivotal Veracity to preserve the viability and effectiveness of their vital customer communications. Pivotal Veracity’s suite of solutions and services are offered directly to clients as well as through Pivotal Veracity’s exclusive partners.
About the Email Experience Council (eec)
The eec is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through Marketing Roundtables. The eec members belonging are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing via mobile and other digital devices.