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Press Release
Bounce Management Enables Businesses to Improve Email Deliverability and Safeguard their Reputation
New StrongMail white paper offers practical advice for properly leveraging email bounce data to improve deliverability rates and maintain a positive sender reputation
Redwood City, Calif., September 13, 2006 — StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced the immediate availability of a new white paper for business managers to understand the importance of email bounce management entitled, “Getting Smart About Bounce Management.”
With Jupiter Research reporting annual list churn to be as high as 33 percent, engaging in smart bounce management practices can dramatically increase deliverability rates and safeguard a company’s reputation. However, while bounce data is readily available from most ISPs, there are challenges to its use, and many companies are not correctly capturing or interpreting the data to improve their results.
“Getting Smart About Bounce Management” is a resource for companies looking to properly leverage bounce data to diagnose email failures and use that information to proactively manage their email lists, improve their sending practices and safeguard their reputation. This comprehensive white paper offers practical advice for overcoming the major challenges to smart bounce management that revolve around capturing, interpreting, organizing and acting upon relevant bounce data. A Smart Bounce Management Checklist is also provided for companies to evaluate and improve their own bounce management practices.
“For companies that rely on email as a business-critical communication channel, smart bounce management is essential because you can’t manage what you can’t measure,” said Dave Lewis, vice president of alliances and market development at StrongMail Systems. “It not only yields a critical performance metric but also provides invaluable data to manage your list and diagnose practice deficiencies that can undermine your campaign results, brand reputation and relationship with customers. Yet, bounce management isn’t difficult if you have the right tools. That’s why StrongMail has produced this white paper and integrated smart bounce management capabilities into all of its server and software products.”
BrassRing, a leading provider of global talent management solutions, has increased the visibility and deliverability of its email communications by standardizing on the StrongMail email delivery platform. StrongMail’s smart bounce management capabilities enabled BrassRing to resolve delivery problems and optimize its business-critical email communications.
“Effective bounce management is an essential component of any email strategy, and StrongMail’s automated capabilities make it easy,” said Kamal Jain, Director of ASP Operations at BrassRing. “StrongMail provides us with unprecedented real-time visibility into delivery issues and then provides a recommended course of action to fix them. Using StrongMail, we have been able to improve deliverability and ensure the quality of our email lists.”
The “Getting Smart About Bounce Management” white paper is available immediately and can be downloaded at www.strongmail.com/smartbounce. For additional resources on email deliverability, including the recent white paper “Email Authentication: The Time is Now,” please visit www.strongmail.com/resources/whitepapers.
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.
StrongMail Systems Contacts
Ayanna Anderson or Christine C.N. Wright
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com