News & Events

StrongMail Powers Email Delivery for Marketo's Award-Winning Marketing Automation Software

Fastest-growing lead management firm relies on StrongMail's email platform to provide world-class email delivery, reporting and management to its clients

Redwood City, Calif., October 1, 2008 – StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that it powers email delivery for Marketo, a B2B marketing leader that has earned multiple awards for innovation and is attracting customers at a record pace. After a rigorous evaluation of leading on-premise and outsourced email solutions, Marketo selected StrongMail as the email delivery platform for its marketing automation system, Marketo Lead Management.

Marketo's sophisticated, yet easy-to-use marketing automation software has positioned the company as the industry's fastest-growing lead management vendor and has earned it a recent Rising Star Award from CRM Magazine. Featuring email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities, Marketo Lead Management helps marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.

Prior to the launch of Marketo Lead Management in March 2008, the company began looking for a powerful email delivery platform that would easily integrate with its marketing automation system and provide exceptional email deliverability, management and reporting to its clients. Marketo initially considered partnering with an email service provider, but quickly concluded that StrongMail's on-premise solution offered greater control at lower costs. More importantly, by OEM-ing StrongMail's email delivery technology, Marketo has taken full ownership of this mission-critical component of its system.

"With Marketo Lead Management, we are giving marketers powerful yet easy-to-use tools to drive revenue and improve accountability, and StrongMail's world-class email platform and deliverability expertise plays a key role in helping us do it," said Phil Fernandez, president and CEO of Marketo. "Having StrongMail as part of our infrastructure is a huge asset, as it gives us ultimate control over email delivery at a fixed cost that is much cheaper than outsourcing to an ESP – plus, it lets us deliver a seamlessly integrated solution for our customers."

Marketo quickly and efficiently integrated StrongMail with the Marketo Lead Management solution prior to its March 2008 launch, which enabled the company to immediately leverage StrongMail's advanced marketing and transactional email features, including smart bounce processing, real-time reporting and email deliverability services.

"Marketo is taking the lead management industry by storm, and our shared commitment to developing powerful solutions that are easy to use and own plays a big role in their success," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "By offering an alternate approach to email outsourcing, StrongMail's in-house solutions provide companies like Marketo with the ability to take control of their marketing and transactional email while gaining tighter integration, better performance and lower costs."

About Marketo
Marketo provides B2B marketing automation software that translates marketing spending into revenue. Their award-winning lead management software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and touting the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo's on-demand marketing products are easy to buy because they don't require complex implementation or upfront fees, easy to own because they don't require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration.

About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.

StrongMail Systems Contact
Andrea Cousens
Eastwick Communications
650-480-4040
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