News & Events

StrongMail Systems Launches New Transactional Email Server

In-house solution offers businesses easy and cost-effective way to transform plain-text transactional emails into revenue opportunities

Redwood City, Calif., October 16, 2006 – StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced the launch of the StrongMail Transactional Email Server, a brand new entry in its line of high-performance email delivery servers. Ideal for online retailers and other companies whose use of service-based email is business-critical, StrongMail Transactional Email Server transforms generic, plain-text messages into highly branded and personalized messages capable of driving incremental revenue through relevant cross- and up-sell offers.

The revenue generating potential of transactional email has been well documented.  In a May 2005 report, JupiterResearch estimated that the average online retailer could generate an additional $500,000 annually by improving the delivery and cross-selling abilities of their order confirmations.

AdBrite, the Internet’s Ad Marketplace that connects independent web publishers with thousands of advertisers, has selected StrongMail Transactional Email Server to generate a customized confirmation email for each ad sale across its community of more than 20,000 client websites.

“The AdBrite community generates thousands of online transactions every day, and StrongMail will enable us to respond to them immediately with a customized message that is tailored to the needs of our customers,” said Jim Denton, vice president of sales at AdBrite. “After evaluating a number of solutions, we selected StrongMail for its comprehensive feature-set, in-depth reporting and easy integration with existing IT systems.”

StrongMail’s unique pricing structure, high performance and ease of use make it a viable solution for any size company. Designed to slip easily into any IT environment, StrongMail brings together all the technologies required for email delivery, personalization and management into a single ‘rack-ready’ appliance. The end result is an extremely reliable and flexible solution that extends the business logic of an existing e-commerce system to dynamically create customized messages based on established customer interactions and preferences.

Key Features

• Dynamic message assembly
• Back-end integration with e-commerce, customer service and CRM systems
• Deliverability reporting
• Visibility into response data (opens, clicks, etc.)
• Bounce management capabilities
• Differentiated sending

“StrongMail Transactional Email Server provides retailers and other businesses with a cost-effective way to extend the highly personalized website experience into the transactional notices that flow from it,” said Dave Lewis, vice president of market development for StrongMail Systems. “Inserting useful information and offers into personalized transactional emails is an easy yet powerful way to build the kind of brand loyalty that leads to follow-on sales.”

For more information on how to maximize the branding and marketing potential of transactional email, please download StrongMail’s latest white paper “Put the Action in Transactional Email” at www.strongmail.com/transact.

Availability

StrongMail Transactional Email Server is available immediately. As a rack-ready appliance that has been optimized for high performance, availability and manageability, StrongMail Transactional Email Server can be installed quickly and easily in any IT environment.

About StrongMail Systems, Inc.

StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.

Media Contact
Ayanna Anderson
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com