Archived Webinars: September 2008
The ROI of Email Deliverability and Centralization
An In-depth Forrester Consulting TEI™ Case Study with The Parent Company
| Event Date: | Wednesday, September 24, 11:00am PT / 2:00pm ET |
| Presenters: | Julie Katz, Forrester Research Chris Cummings, The Parent Company Bill Wagner, StrongMail Systems |
| Length: | 60 minutes |
| Files: |
Featuring the findings from the newly released Forrester Consulting study "The Total Economic Impact™ of the StrongMail Platform, this webinar explores how leading online retailer The Parent Company is achieving a 253% ROI by centralizing email across ten retail and content brands, including eToys, BabyUniverse and ePregnancy.
Hear The Parent Company SVP and CIO Chris Cummings discuss goals and objectives for his email programs while Forrester Research email analyst Julie Katz analyzes the findings alongside additional research on email trends. This is a unique opportunity to learn how one company addressed deliverability, reduced costs and increased revenue.
Key things you will learn:
- Strategic goals and objectives for The Parent Company's email programs
- Detailed information on how the 253% ROI is being achieved
- The financial impact of improved deliverability
- Cost benefits of replacing custom solution and ESP relationships with StrongMail
- Process improvements from centralizing on a high-performance solution
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.
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