Features & Benefits
Sophisticated Campaign Management and Workflow Collaboration
The quickest and easiest way to create and send your email marketing messages
A sleek Web 2.0 user interface blends superior ease of use with a new level of sophistication. Message Studio’s multi-tabbed view allows you to work in several different areas at once, eliminating the need to abandon workflows.
- Easy-to-use, web-based interface
- Create one-time, recurring, and scheduled campaigns from one system
- Role-based permissions enable collaboration across multiple organizations, divisions and business units
- Multi-tenancy for agencies, service providers and large enterprises
Effortless Content Creation and Management
Easily create and edit personalized messages without HTML expertise
Message Studio enables marketers to easily create and edit personalized messages based on list, demographic or other data. An easy-to-use WYSIWYG editor includes functions for pasting directly from Word and the ability to automatically add click tags to all your links. No Knowledge of HTML needed.
- Message template authoring using WYSIWIG editor
- Automatically create multi-part messages that simultaneously send both text and HTML that is optimized based on what the recipient can view
- Powerful rules-based dynamic content engine and mail-merge personalization
- Hosts images on pre-defined media servers
Advanced Data Segmentation and Targeting
Send the right message, to the right person, at the right time
Marketers can create one-time, recurring or scheduled campaigns and send targeted messages based on user-defined market segments, purchase and behavioral data. Easily build, manage and define sophisticated targets based on almost any data for mailings without any technical programming knowledge.
- Point and click query builder
- Ad-hoc SQL queries
- Suppression lists
- Seed lists
Powerful A/B Split Testing
Continuously test and improve your email marketing success
An advanced user interface enables users to test any component of an email to including content, template design, subject line, message format, launch time and "From" name/address. Randomly generate up to 20 different splits per test mailing based on percentage or exact count of your recipient list.
- Multi-variate testing
- Hard count and percentage-based testing options
- Leverage control groups to perform advanced analysis of campaign effectiveness
Real-time Visibility and Reporting
Measure your email success with relevant and actionable reports
Message Studio’s reporting system provides visibility into all aspects of campaign performance and analyzes the results. Robust custom reports can be created based on any criteria or standard reports used that highlight results and identify key drivers of success. Delivery can be granularly tracked down to the recipient’s email address and analyzed based on multiple criteria.
- Real-time response tracking of a wide variety of metrics, including targets, sent, failed, opens, clicks, unsubscribes, and complaints
- Smart bounce processing
- Detailed delivery reports by clicks, failure type and domain
- Self-help screens for bounce correction problems
- Presentation-quality reports, output to PDF or Excel formats
Data Integration and Control
Real-time connectivity to all of your data assets
Message Studio integrates directly with your existing data assets for real-time targeting and personalization. Advanced De-duplication, data hygiene and security capabilities keep your information current, accurate and safe.
- Create/import ad-hoc databases (any format)
- Point and click connection to common databases (Oracle, Microsoft SQL Server, MySQL and Postgres)
- Direct file integration - easily deploy data from other apps
- Keep data clean and up-to-date with smart bounce management
Intelligent Email Delivery Infrastructure
Future-proof delivery platform that can scale to meet your growing needs
The StrongMail platform delivers high-performance, availability, manageability and security. A service oriented architecture (SOA) provides seamless integration with enterprise applications and Live Updates ensure up-to-date compliance with ever-changing ISP and corporate anti-spam delivery parameters.
- Deliver over 1 million personalized messages per hour
- Virtual routing for segregation by mail class, permission level or delivery risk
- Authentication standards compliance with Sender ID, DomainKeys, DKIM and more
- Reputation service integration with Sender Score, Habeas, Goodmail and more
- Inbound message processing for bounces, replies and feedback loops
For additional information about StrongMail Email Marketing Server, call (650) 421-4255 or allow us to contact you by completing our web form.