Simplify Email Operations & Management
“Businesses will save $2.4 billion using email for customer services, transactions, and statements.”
— Jupiter Research, 2005
Does anyone build their own PC anymore? Write their own operating systems? Create their own SQL databases?...then why do we keep creating our own outbound email delivery systems?
Up until recently, there wasn't any other choice. Most of today's outbound email delivery software is based on MTA technology that is over 20 years old. As businesses have stretched this technology to its limits, IT departments have had to improvise with cobbled-together technology to meet the ever-escalating demands of the business. As these systems grow in size and complexity, they become increasingly difficult to maintain, costly to run, and prone to failure.
Some of the factors that drive this increasing complexity are:
- ISP rules that limit what emails get delivered and when
- Regulations that force specific email sending practices
- Difficulty in scaling systems to meet peak demands
- Multiple email delivery technology implementations
With complexity comes increased costs, more time to fix problems, and less ability to quickly adapt to new requirements. New email infrastructure software is helping to address these issues by providing an integrated set of capabilities into a single platform.
StrongMail's Approach
StrongMail simplifies and enhances business email delivery systems by integrating a complete set of cutting-edge delivery, tracking and management capabilities into a commercial-grade MTA appliance: StrongMail MTA Express. This allows our customers to "unlock the business potential of digital messaging" by focusing more of their energy on the value that email can bring to their business, and less on the mechanics of email delivery.
StrongMail MTA Express includes:
High Performance MTA software that provides dramatic performance improvements over traditional open-source MTA's.
Asynchronous Memory-based Processing (AMP) for increased throughput, intelligent queue-level load balancing, delivery and real-time optimization.
Smart bounce management automates the logging and reporting of bounce messages and eases the burden of correcting the cause of the bounce.
Intelligent SMTP Connection Management to remote hosts to optimize connections and queues.
Standards compliance with all the leading authentication, authorization and reputation services that help you comply with spam filters and avoid ISP blocking.
For more information about the operations and management benefits of StrongMail Servers, visit our Products section.
Solving the Email Deliverability Crisis