Email Campaign Management
“In 2006, $39 billion in sales will be driven through email marketing.”
— Direct Marketing Association, 2005
Email marketing campaigns require that you create and plan the campaign, execute the delivery, and analyze the results. For most organizations who in-source, none of these activities can be done without significant involvement of IT staff. Whether it's...
- Extracting a targeted list of recipients
- Creating a template for the email
- Testing the email for potential spam-blocking
- Sending the email at specific date and time
- Seeing the results of the delivery after the fact or in real-time
- Analyzing the results and taking corrective actions
...none of this happens without seeking resources in IT. Strangely enough, they always seem to be busy with other things - like maintaining the systems, keeping the network running, protecting the network from invaders, etc. Sending out email campaigns never seems to be at the top of the priority list.
It doesn't have to be this way. 20+ year-old email infrastructure is making the creation and delivery of email marketing campaigns a lot harder than it needs to be. Fortunately a new breed of email infrastructure technology is making it easier for business people to manage their own email campaigns.
StrongMail's Approach
The key to enabling email campaigns to be initiated and managed without impacting IT staff is to have the right infrastructure in place in the first place. StrongMail email infrastructure provides a complete set of message delivery, tracking, and management capabilities that address the underlying mechanics of email delivery in a single server that is easy for IT to set-up and maintain. Business users can initiate and manage campaigns through the GUI-based administrative tools without involving IT staff.
StrongMail's web-based management tools enable non-IT users to manage email campaigns with these features:
Database connectivity is provided by StrongMail's point and click connectivity to backend databases such as Oracle, SQL Server and MySQL.
Targeted Mailings to focus specific email campaigns on specific target audiences.
Delivery Scheduling to control when and how emails are sent out.
Real-time Campaign Visibility for constant access to real-time results of the campaign as the emails are being sent out.
Closed-loop Reporting for quick access to results of campaigns.
Campaign Analysis to measure the success of the campaign and the impact on your business.
For more information about managing email campaigns with StrongMail Servers, visit our Products section.
Solving the Email Deliverability Crisis