Reduce Email Costs, Increase Control
“Email volume is growing 25-30% per year.”
— Direct Marketing Association, 2005
Does anyone build their own PC anymore? Write their own operating systems? Create their own SQL databases?...then why do we keep creating our own outbound email delivery systems?
Until recently there wasn't any other choice. Most of today's outbound email delivery software is based on technology that is over 20 years old. As businesses have stretched this technology to its limits, they have had to improvise with cobbled-together technology to meet the ever-escalating demands of the business. As these systems grow in size and complexity, they become increasingly difficult to maintain, costly to run, and prone to failure.
Some of the factors that drive this increasing complexity are:
- ISP rules that limit what emails get delivered and when
- Regulations that force specific email sending practices
- The need to create a sense of one-to-one communications
- Better analysis of Email effectiveness
With complexity comes increased costs, more time to fix problems, and less ability to quickly adapt to new requirements. New email infrastructure software is helping to address these issues by providing an integrated set of capabilities into a single platform.
StrongMail's Approach
StrongMail integrates a complete set of message delivery, tracking and management capabilities, designed to meet today's delivery challenges into a single "rack-ready" server. This allows our customers to focus more of their energy on the value that email can bring to their business, and less on the mechanics of email delivery.
Key features include:
Targeted Mailings to focus specific email campaigns on specific target audiences.
Delivery Scheduling to control when and how emails are sent out.
Real-time Campaign Visibility for constant access to real-time results of the campaign as the emails are being sent out.
Dynamic Message Assembly engine for high performance personalized message assembly.
High-Performance MTA software that provides dramatic performance improvements over traditional open-source MTA's.
Smart Bounce Management automates the logging and reporting of bounce messages and eases the burden of correcting the cause of the bounce.
Standards compliance with all the leading authentication, accreditation and reputation services that help you comply with spam filters and avoid ISP blocking.
For more information about reducing costs and increasing control with StrongMail Servers, visit our Products section.
Solving the Email Deliverability Crisis